Eye Tracking

What mainly counts towards the success of a website or a web portal is its user-friendliness (usability). With the help of a targeted eye tracking analysis for the web portal of the HOGAST cooperative we were able to establish to which degree the text elements or images on the web page were perceived. This enabled us to come up with a new and optimized internet solution with a higher level of usability.

Eye tracking analysis supplies answers to the following questions: What is the pattern of eye movements on the website? Which objects are looked at? Which elements are looked at first? How long are elements looked at for? Which are the most important areas? Are the elements optimally positioned? Are the elements in the right order?

The successful eye tracking analysis for the HOGAST web portal revealed which elements of the website the visitor is primarily looking at, for instance texts, images, slogans, logos and the navigation bar. The results of this analysis were taken into consideration when creating the new and optimized web portal which is now more user-friendly and appealing to the visitors' eyes.

Web projects that were conducted with
the help of eye tracking analysis

These are some hotel websites that we analysed according to our new eye tracking technology. They have a demonstrably higher user-friendliness, which makes the visitor stay longer on the site. This also implies that hotels with an optimized web page can record more inquiries and bookings.




These are only some examples of eye tracking analysis. For reasons of customer protection we are not allowed to publish the complete results.

Further information

You can find full further information on the portal of eyetrax GmbH.