Content

Why are you looking at our Homepage? Exactly, because of its content, because of the information, how it is laid out, sub-divided and presented. Naturally you can publish whatever you like on your Homepage. Nevertheless we would recommend that you orient your site around the needs and wishes of your visitors. Not everything that is important to you is of interest to your visitors. On the contrary perhaps the visitor is looking for information that you don't even make available. We can help you to resolve this problem.

Checklist On the basis of what criteria are the pages of my Homepage subdivided? What am I saying? What rather not? How many images am I using? Are all of these really necessary? Is my text/content laid out in a logical manner? Is the text comprehensible, simple to read and believable?

The subdivision of information

The best thing to do from a visitor's point of view is to adopt a "single logical subdivision". The visitor needs to feel at home when navigating your site and be must able to find what he is looking for as easily as possible. It is often advisable to rely on familiar Internet standards. Pages such as "About us", "Contacts" and "Where to find us" for example. Interactive elements intensify the communicative value, for example information request forms, information for registered users, guest books and discussion forums...

Being comprehensible

We read on-screen text in a different way to printed material. On the Internet we are not usually looking for exhaustive information but rather quick summaries. Long and detailed texts should only be found in the deepest levels of a website. The visitor must feel at home; lets make it easy for him then, by opting for a clear and well thought out structure and subdivision of information. Paragraphs should be headed by relevant titles. Images and Graphics should compliment the content and therefore be useful.

These are just some suggestions. The structural criteria of the website changes according to the kind of Homepage required. Each time you prepare the content of your Website you are doing something that might determine your success. Talk to us about it.

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