Navigation

The navigation layout at the base of any Homepage is one of the fundamental elements that will decide whether or not it succeeds. It is important that your product or service catalogue is built in a clear and logical manner. It is also very important that your customer can easily orient himself. If he finds it easier to navigate the catalogue of one of your competitors, you have lost him.

Checklist Is the structure clear and easy? Can the visitor complete his task simply and easily? How easy is it to navigate the site? Is there an alternative way to navigate the site? Are the links clearly recognisable? Does the visitor always know where he is in the site?

Each Homepage has its own requirements, strengths and weaknesses. Familiar surroundings can help you to orient yourself. It is important that the visitor can find the information he needs with just a few clicks. Only then will he come to rely on your Homepage, he will look for what he needs there and won't bother visiting other sites.

At the base of all this there are communicative, marketing and programming elements. Broadly speaking there should be the same kind of navigation on every page. It might also be important to create and connect alternative or parallel navigation possibilities. In the case of a site with particularly heavy content, a map of the site that graphically displays the site's entire structure can also be useful.

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